Stoke City moved from the Victoria Ground in the summer of 1997 and have played in three different divisions at their new home
There have now been 28 seasons of drama since Stoke City left the Victoria Ground for their new home in what is known as the bet365 Stadium.
Stoke had been playing at the Vic since March 1878 but the Taylor Report, written in the aftermath of the Hillsborough disaster, required all clubs in the top two divisions to play in all-seater arenas. A renovation and upgrade was too difficult and expensive so, in January 1996, the club announced it was going to move a mile south to the site of the former Stafford No.2 Colliery. A plaque was later installed at the ground commemorating North Staffordshire’s mining heritage.
Work began on September 2, 1996 and the ground could be seen taking shape through the gap between the Boothen End and Butler Street at the Vic, where Stoke signed off with a win over West Bromwich Albion, who been their opponents on the first day of the first ever league season too, back in 1888. The new pitch was seeded in March and work on plumbing and electricity started in June while the 28,000 seats were being installed . But the work didn’t stop after the first game was played, in the League Cup against Rochdale, in August 1997.
There was a snippet of trivia a few years ago that Stoke were thought to be the only club who had signed a player for more than it cost to build their stadium (£14.7 million) – but that is to overlook some pretty major investments into infrastructure, perhaps particularly in the last few years and what is planned next. Big screens have been introduced, the south east corner was built in 2017, concourses have been expanded, seats replaced, bars renovated and suites overhauled.
Last summer was a hive of activity as a new fan zone was built behind the Boothen End, the away end was relocated and standing was introduced in the south stand. This week Richard Smith has confirmed that a project will start in the new year to look at expanding the concourses in the south, east and north stands while renovation work will be carried out in the west stand next close season.
We have been going through our library of photographs to look back at how headquarters has evolved, along with the biggest moments of celebration and heartbreak, and artists’ impressions of how it should look in the future.
What do you love or what would you like to change at the stadium? Tell us in the comments section
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The past makes way
The old colliery site before its development as Trentham Lakes. (Image: Sentinel)1 of 70
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The blueprint
Early plans for how the stadium was going to look. 2 of 70
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Artist’s impression
An artist’s impression of how the Britannia Stadium was going to look. 3 of 70
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Computer vision
A computer image of how the new Stoke City stadium was going to look. (Image: Sentinel)4 of 70
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The building site
The site where Stoke City started to build their new home in Sideway next to the incinerator. (Image: Malcolm Hart)5 of 70
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Building work
Foundations in place for the east stand at Stoke City’s new home. (Image: Neil Hulse)6 of 70
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Work in progress
The development starts to appear alongside the A500. (Image: Sentinel)7 of 70
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Head for heights
Workmen are seen working on the roof of one of the stands around the new Britannia Stadium. (Image: Dave Trumble)8 of 70
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Raising the roof
Workmen are seen working on the roof of one of the stands around the new Britannia Stadium. (Image: Dave Trumble)9 of 70
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The Sentinel Stand
Seen shaking hands over the new £200,000 sponsorship deal at the Britannia Stadium’s Sentinel Stand are Stoke City director Keith Humphreys, Sentinel managing director Peter Keller, Sentinel editor Sean Dooley and Stoke City chief executive Jez Moxey, with players Carl Muggleton and Mike Sheron in the background. (Image: Dave Randle)10 of 70
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Warming up
Undersoil heating is laid in March 1997. (Image: Paul Bradbury)11 of 70
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Matchstick men
Work in progress at the Britannia Stadium. (Image: Sentinel)12 of 70
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Stadium takes shape
The Britannia Stadium being built at Trentham Lakes. 13 of 70
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Development work
The Britannia Stadium taking shape in 1997. (Image: Sentinel)14 of 70
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Centre spot transfer
Stoke City head groundsman Derek Hartley digs up the centre spot at the Victoria Ground to plant in the centre of the new pitch at the Britannia Stadium. (Image: Malcolm Hart)15 of 70
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Seats are in
The old writing on the seats in the month before the ground was opened. (Image: Malcolm Hart)16 of 70
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The way forward
The road is laid leading up to the Britannia Stadium in 1997. (Image: Neil Hulse)17 of 70
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Club shop on the way
The club shop taking shape at the Britannia Stadium. (Image: Malcolm Hart)18 of 70
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Bird’s eye Brit
The Britannia Stadium from above shortly after it had opened. (Image: Steve Bould)19 of 70
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Front of house
Workmen set up the front of the new stadium in 1997. (Image: Neil Hulse)20 of 70
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Access all areas
The original area set up for disabled fans. (Image: Neil Hulse)21 of 70
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Opening night under the lights
Fans making their way to the Britannia Stadium on opening night. 22 of 70
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A new era
The Britannia Stadium was the first building on the Trentham Lakes site. (Image: Dave T)23 of 70
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City Slickers
Cheerleaders join in the celebrations at the official opening of Stoke City’s new ground. 24 of 70
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In the saddle for first league game vs Swindon
Former top jockey Willie Carson tests the Stoke City manager’s saddle at the new home of Stoke City. 25 of 70
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Sir Stanley Matthews officially opens stadium
Sir Stan waves to the crowd after he official opened the new home of Stoke City. 26 of 70
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A wave from the Wizard
Sir Stanley Matthews waves to the fans as he officially opened the new home of Stoke City, the Britannia Stadium. 27 of 70
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Hippo hurray
Pottermus is seen in action at the official opening of the Britannia Stadium. 28 of 70
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Two homes in one photo
The Victoria Ground and Britannia Stadium seen from up high. Houses have now finally been build on the old Vic site. (Image: Steve Bould)29 of 70
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No barging
A new footbridge to connect the stadium with the Michelin car park was opened in October 1997. (Image: Malcolm Hart)30 of 70